Samsung seems to have lost some of its edge in the second quarter of the year as new reports show disappointing figures for the first time in about three years. Even if the financial situation is not on the rise, Samsung still has some aces up its sleeve and new devices will be launched later this year.
The South-Korean monolith is incontestable leader on the Market, being ne of the strongest brands apart from Apple, and according to charts, it reports a revenue of $50.8 billion won for the second quarter of 2014. However big this sum may be, it still is 2% smaller than the previous quarter revenue. The operating profits are down as well, dropping by 15% to $6.9 billion. Samsung considers this drop is due to a stronger Korean currency and a slowdown of mobile device sales. The Koreans believe that the third quarter will bring in big bucks, but not on the mobile device market, the target being TVs. The multinational company already launched a bendable 78” UHD TV in Korea and other curved and ultra HD TVs will be launched on the Asian market soon.
Until the end of the year Samsung fans will see two more smartphone launches, reports say, as the first device to launch in the third quarter will surely be another Galaxy Note. The second smartphone remains a mystery though, as no details are known apart from the fact that it is built using new materials. Most of the public is waiting for a first metallic body smartphone from the South-Korean monolith.
Some speculate that a number drop in the profits is due to Chinese brands which keep growing in popularity and availability. Once considered cheap knockoffs, many Chinese brands have managed to climb to the top and offer quality devices at extremely affordable prices, especially on the Asian market, which is coincidentally the largest economy in the world. This rise of the knockoffs could force Samsung to cut back on its prices and focus more on the affordable devices rather than premium ones, even if Samsung has infiltrated all market spectrums pretty well already. The South-Koreans will have to concentrate more on matching the price with the quality in order to meet its customers’ increasing desires rather than mixing components in different smartphone models.
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