Google Hangouts just got its own site today!
This page has not broken from the parent domain, at least not yet. It appears that domain names are not Google’s priority, as someone else owns the Hangouts domain already.
Why did Google Hangouts change?
This change can be examined as an example of Google’s separation of services following the shift to Alphabet, along with the Photos product. How many people will switch from the Hangouts extension to the page version is unclear, but if more options appear, things could rapidly change.
This change is a great branding exercise for Google. It is mainly done because the company is testing waters with powerful brands such as Facebook, Snapchat or Microsoft. Google now has Photos and Hangouts going on, while Facebook uses Messenger and Instagram as extensions of its services. More and more social media platforms are stretching their tendrils out and Google – being one of the most powerful entities on the internet – better get in the game.