[CES 2016] Withings Go – the fitness tracker that won’t kill your wallet

Jan 9, 2016 | Accessories, News

 

Withings Go is a new activity tracker that may just change your life in 2016. 2016 may be the year of smart watches and wearables, but we should never forget activity trackers and health-oriented devices. If you made any fitness goals for this year (and – be honest – you did) you may want to get some help from a fitness tracker. Why not start with this one?

 

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Withings Go is the newest fitness tracker coming from the manufacturer and it is pretty affordable at $69, unlike other well-known brands out there that would require you to take more than $100-150 out of your pocket. What this wearable can do is track steps, distance, heart rate and other information related to sports, like swimming. It also tracks sleep and it notifies you on how many hours of sleep you had in a day.

 

Withings Go has an always-on E-Ink multiscreen display and it does not need to be charged frequently. It has a button cell battery that reportedly lasts for up to eight months. You also get to change the watch face if you want or you can customize displays according to your needs.

 

 

 

 

The fitness tracker is available in five different colors: blue, yellow, black, red and green. You can use it in multiple ways, depending on how you feel comfortable; it can be used as a wristband, as a key chain, or you can clip it on a belt or armband.

If you want a Writhings Go, you will be able to buy one in Q1 of 2016, when the device gets its official launch.

Source: Withings

PRESS RELEASE

LAS VEGAS, Jan. 5, 2016 /PRNewswire/ — Withings, a leader in the connected health revolution, has expanded its line of award-winning activity trackers with Withings Go, one of the most affordable, versatile and fully featured activity trackers available. Priced at just $69, it is a highly intuitive tracker with a unique, always-on E Ink multiscreen display and ability to automatically track steps, distance, running, swimming and sleep features, usually only offered on more expensive devices.

Dashing E Ink display

Withings Go features a sophisticated always-on E Ink display, extending the “at a glance” attribute Withings pioneered with its Activité line.  Information is always available, even in bright sunlight or in water thanks to the screen’s 88 graphic segments that transform at a simple touch to create different displays for various situations. The main screen provides the user’s level of activity – shown as a dial depicting the percentage of progress achieved towards a specific day’s activity goal. As this goal is met, the central icon changes to display a reward in recognition of the day’s achievement.  The Withings Go will also transform to tell the time, creating an analog watch face. 

The very low power requirement of the E Ink display means the Withings Go can operate continuously for up to 8 months.  There is no charging required as the device uses a button cell battery (CR2032).  

Automatic activity recognition

Withings Go automatically recognizes a variety of daily activities, which allows the user to wear it all day and track everything without having to push a button. For walking and running, the device analyzes number of steps, distance covered, calories burned as well as the duration of the running session. Go is also water-resistant (5 ATM) and automatically recognizes when the user starts swimming, providing the time of the session and the calories burned. At night, Go analyzes and can distinguish between light and deep sleep cycles to give users a full understanding of their sleep patterns. 

Withings Go connects to the free Withings Health Mate iOS and Android application, named as one of Apple’s Best Apps of 2014. Health Mate acts as a personal coach to track and motivate users to achieve their own activity goals as well as advanced food logging capabilities, thanks to a proprietary integration with MyFitnessPal. The app provides a timeline of daily reports and contextual advice to help achieve goals.  It also includes an interactive leaderboard, personal “data insights,” smart reminders, and achievement badges for added motivation through gamification strategies.  In addition, Health Mate integrates with over 150 partners whose services add to the 360° wellness experience (GPS running, food logging, etc.).

Wide wearable appeal

The Withings Go is designed to expand the appeal of activity trackers to wider audiences, helping people of all fitness levels achieve their health goals. Available in 5 vibrant colors (black, blue, green, red, yellow), it can be worn in multiple ways to suit individual styles or social settings. Whether placed on the wrist, clipped to a belt, carried on a keychain, or in a pocket, it is with you wherever you go.

Withings Go expands the Withings portfolio of trackers that currently includes the Pulse Oactivity, heart rate, and blood oxygen level tracker ($99.95) and three distinct models of the Activité line of highly stylized analog watch activity and sleep trackers.  These include the luxury Swiss made Activité ($450), the premium Activité Steel ($169.95) and the versatile Activité Pop ($149.95). 

“We are delighted to introduce Withings Go which rounds out our portfolio of stylish, advanced activity and sleep trackers that meet the needs of people from all walks of life,” says Cédric Hutchings, CEO of Withings. “Sporting a number of industry firsts, from always-on multiple displays to dynamic activity recognition, we have once again released a product that will make activity tracking accessible for everyone.”                

CES & availability

Withings will unveil the Withings Go at CES Pepcom January 5th, at 7 pm. The new device will be demonstrated at CES January 6-9th 2016 at the Sands Expo Center, Hall C booth #74300.  Withings Go will be available for purchase in Q1 2016 for a MSRP of $69.95.

About Withings

Withings leads the connected-health revolution by inventing beautiful, smart products and services that help people become happier and healthier. Founded by visionary innovators Cédric Hutchings and Eric Carreel in 2009, Withings is committed to creating enjoyable, empowering experiences that easily fit into our daily lives.

Withings has built a range of award-winning products across the health spectrum including activity trackers (Withings Pulse and Activité), the Wi-Fi scale and health station (Smart Body Analyzer), the Wireless Blood Pressure Monitor, the security camera with air quality sensors (Withings Home) and an advanced sleep system (Withings Aura). Every piece of collected data comes to life in the Withings applications where users can find coaching, motivation and insights to shape key aspects of their health.

Read more about Withings on www.withings.com. For high resolution images and press releases, visitwww.withings.com/press.