Amazon is attempting to change itself from within and it has apparently started with the Appstore. Enter Amazon Underground. The free App of the Day deal is gone, folks. This little deal event is being replaced with the Underground, where over 10,000 apps and games will be available for free.
What does Amazon Underground mean?
This change will reflect on sales and overall popularity as Amazon is giving away paid apps and games with in-app purchases for free. Developers will be reimbursed based on actual app usage meaning if you use an app more, they will get more money. It’s pretty much a Kindle Unlimited deal, without any extra charges.
The games and apps included in this new program are not just leftovers but hot apps and tools that would drain your wallet on Google Play Store. Now they will be completely free to Underground users. All the apps that are labeled Underground “actually free” will be completely free, in-app purchases and all. Apps without the “actually free” label may present standard IAP.
In order to get this new feature all you have to do is open Amazon Shopping or the Appstore on your device and it should appear as a banner on top prompting you for an installation (You can manually install here). The Shopping app is going to be replaced by the Amazon Underground one and the Appstore one will still include cross-app links.